Please enable JavaScript in your browser to complete this form.Student's Name *Teacher's Name *ClassClass Performance *配合积极，主动思考 Cooperate actively and think actively听讲认真，学习状态好 Listen carefully and learn well作业完成及时、质量高 Complete assignments in time and with high quality遵守课堂纪律，按时出勤 Observe classroom discipline and attend class on time课堂发言较少 Fewer class speeches有时专注度不够，偶尔开小差 Sometimes lack of concentration, occasionally distracted作业提交有时不及时 Sometimes not submit homework in time阅读理解 （Reading Comprehension） 广告文本：理解广告文本的结构与策略，包括目标受众、语言运用与视觉技巧。 Advertising Texts: Understand the structure and strategy of the ad text, including target audience, language use and visual techniques.熟练 Proficient良好 Consolidating待提升 Developing媒体文本分析：分析不同媒体（电视、广播、网络、电影等）中的广告表现形式与影响。 Media Text Analysis: Analyze the forms and effects of advertising in different media (television, radio, Internet, film, etc.).熟练 Proficient良好 Consolidating待提升 Developing说服性文本：识别观点、论据支持与情感诉求，理解广告和公益广告如何使用说服性语言。 Persuasive Texts: Identify viewpoints, evidence support and emotional appeals, and understand how persuasive language is used in advertising and public service advertising.熟练 Proficient良好 Consolidating待提升 Developing写作技能（Writing Skills） 广告设计：根据特定目标受众，设计和撰写原创广告，包括视觉与语言元素。 Advertisement Creation: Design and write original advertisements, including visual and linguistic elements, based on a specific target audience.熟练 Proficient良好 Consolidating待提升 Developing广告分析写作：撰写广告分析报告，识别目标受众、使用的语言和视觉技巧，并评价广告效果。 Advertisement Analysis Writing: Write an advertising analysis report that identifies the target audience, the language and visual techniques used, and evaluates the effectiveness of the advertisement.熟练 Proficient良好 Consolidating待提升 Developing公众意识广告写作：撰写旨在引起社会关注的公益广告。 Public Awareness Advertisement Writing: Writing public service advertisements designed to raise social awareness.熟练 Proficient良好 Consolidating待提升 Developing论证性写作：理解和运用论点、理由、证据与逻辑结构撰写有说服力的文章。 Argumentative Writing: Understand and apply arguments, reasons, evidence, and logical structure to write persuasive articles.熟练 Proficient良好 Consolidating待提升 Developing语言与技巧（Language Features & Techniques） 说服性语言技巧：学习情感诉求、权威引用、统计数据、轶事、比喻、拟人等技巧。 Persuasive Techniques: Learn emotional appeals, authoritative references, statistics, anecdotes, metaphors, personification, and other techniques.熟练 Proficient良好 Consolidating待提升 Developing语气与风格：识别并运用不同语气（如正式、非正式、热情、严肃）以适应不同写作目的与受众。 Tone and Style: Identify and use different tones (such as formal, informal, enthusiastic, serious) to adapt to different writing purposes and audiences.熟练 Proficient良好 Consolidating待提升 Developing主动与被动语态：掌握两种语态的转换及其对语气与说服力的影响。 Active and Passive Voice: Master the conversion of two voices and their effects on tone and persuasiveness.熟练 Proficient良好 Consolidating待提升 Developing句型多样性：使用简单句、复合句与复杂句提高文本表达的丰富性与流畅性。 Sentence Variety: Use simple sentences, compound sentences and complex sentences to improve the richness and fluency of text expression.熟练 Proficient良好 Consolidating待提升 Developing文学作品赏析（Literature Study） 历史文本与文化背景：通过学习历史广告文本，了解广告与文化、历史背景的联系。 Historical Texts and Cultural Contexts: Learn about the connection between advertising and culture and historical background by studying historical advertising texts.熟练 Proficient良好 Consolidating待提升 Developing文本解读与批判性思考：练习从不同角度分析文本中的价值观、隐含意义与社会影响。 Text Interpretation and Critical Thinking: Exercises in analyzing the values, implications, and social impact of a text from different perspectives.熟练 Proficient良好 Consolidating待提升 Developing文学技巧分析：分析广告或文学文本中的象征、意象、叙述视角等手法。 Literary Techniques Analysis: the analysis of symbolism, imagery, narrative perspective and other techniques in advertising or literary texts.熟练 Proficient良好 Consolidating待提升 Developing教师评语Teacher’s Comments *Submit
